Brownmark Films Sues Over South Park Use of Video

From the Hollywood Reporter: Brownmark Films, creators of the popular video “What What (In the Butt)” which has received more than 33 million hits on YouTube, is suing Paramount, South Park Digital Studios, Comedy Partners, MTV, and Viacom over South Park’s parody of the video in its episode “Canada on Strike.” THR notes that the case may turn on whether South Park’s use is fair use, and interpretive enough, or whether it is too close to the Brownmark Films original. THR offers both versions, and as lagniappe, a Don Draper version. Here’s a link to a discussion of the issue with the creators of the original video.