UK ASA Holds That Live Show Poster Breaches Advertising Code; Might Be Distressing For Younger Children

The Advertising Standards Authority (UK) has held that a poster created to advertise the live show The Generation of Z Apocalypse and displayed in the London Underground breaches CAP Code 1.3 (Social Responsibility) because although it was “stylised” and represented the show, it showed actors disguised as zombies wearing exaggerated makeup.  Although the show targets an adult audience, the poster was still displayed in an area in which young children might see it and it might distress them. 

Generation of Z is working with a new ad agency to develop another poster that will not breach the code.