Protecting Reputation and Branding in Asian Legal Regimes

Andrew T. Kenyon, University of Melbourne Law School, Wee Loon Ng-Loy, National University of Singapore Faculty of Law, and Megan Richardson, Melbourne Law School, have published The Law of Reputation and Brands in the Asia Pacific in The Law of Reputation and Brands in the Asia Pacific (Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson, eds.; Cambridge University Press, 2012). Here is the abstract.

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area.

Download the essay from SSRN at the link.