British Broadcasters Move Toward Product Placement Code

Britain’s ITV is signing on to a product placement code put together by an industry group that would allow viewers to see when products are being advertised within a program, and more broadcasters are likely to follow. A “generic symbol” would indicate that a product is being touted so that the audience knows when a product has been placed. Pact, the industry group, has created the code in order to demonstrate that broadcasters and advertisers can be responsible for these kinds of messages. One question yet to be decided is whether product placement can be squared with EU law. Read more here in a Guardian article.