FTC Seeking Information on Effectiveness of Ratings, Online Sales

The Hollywood Reporter’s Brooks Boliek reports on the Federal Trade Commission’s collection of data regarding possible online sales of merchandise rated for those 17 and over to minors here. Of particular interest to the FTC is whether the entertainment industry’s self policing through stickers and other parental advisory mechanisms is actually working in an increasingly digital and virtual world. See the 2004 report: Marketing Violent Entertainment to Children here posted on the FTC’s website.