Considering a Link Between TV Ads and Childhood Obesity

Like Ofcom, the FCC is taking a look at the link between TV advertising and childhood obesity, and like Ofcom, the agency is beginning to consider whether more, or more consistent regulation might be the answer. In comments before a Senate-FCC task force, FCC Commission Deborah Tate said a balance depicting eating habits of characters on shows and ads might be one way to proceed. The Hollywood Reporter has more. Besides Commissioner Tate, other Commissioners released their remarks in writing. Read them here.

Commissioner Tate’s remarks.
Chair Martin’s remarks.
Commissioner Copps’ remarks.
Task Force Agenda, March 21st, 2007.