ASA Investigating: Does PETA Ad Breach Rules?

The ASA is investigating a PETA sponsored anti-Kentucky Fried Chicken ad. Inside the pamphlet PETA makes allegations about the manner in which KFC treats its poultry and in which they are slaughtered. KFC complains the pamphlet is “offensive, irresponsible and unsuitable for targeted delivery” and might frighten children.  PETA has responded that the ad is parody and wouldn’t scare anyone “unless the reader was a chicken.” Read more here.