The Digital Transition Looms

The New York Times’ Eric Taub discusses what’s gone right–and wrong–with the transition to digital television. Says Mr. Taub, most commentators think the transition has gone mostly wrong. Some consumers still don’t quite understand that the transition is coming soon, and that when the fateful day is here, their faithful rabbit-eared tv, that has worked for decades, won’t work any longer. Some consumers are angry that the coupons they sent for to purchase converter boxes expired before converter boxes were available for purchase and they aren’t allowed to get more coupons. (Whose idea was that?) The educational campaign hasn’t gone well. Read more here.