JuicyCampus Runs Out of Juice

JuicyCampus, the gossip website, is shutting down.  Matt Ivester, the site’s founder, says a lack of revenue, not threats of lawsuits or nasty publicity, has led to the demise of the operation.

What a wild ride this has been! In the past year and a half, JuicyCampus has become synonymous with college gossip, and is more popular than I could have ever expected….Unfortunately, even with great traffic and strong user loyalty, a business can’t survive and grow without a steady stream of revenue to support it. In these historically difficult economic times, online ad revenue has plummeted and venture capital funding has dissolved. JuicyCampus’ exponential growth outpaced our ability to muster the resources needed to survive this economic downturn, and as a result, we are closing down the site as of Feb. 5, 2009.

Buh-bye.