ASA Tells Universal Studios “Wanted” Television Commercial Unsuitable For Younger Viewers

An ad for Angelina Jolie’s new film Wanted is unsuitable for children of all ages, according to the Advertising Standards Authority, which has told Universal Studios that it can no longer show the ad when youngsters are likely to be watching television. The commercial shows Ms. Jolie posing with a weapon. Last year, the ASA also told Universal that posters for the film showing guns were also unacceptable. The agency says the film “glamorizes” the use of guns. The studio counters that it thinks there is a concern about a woman in a lead role in an “action” film. Read the ASA adjudication here.