New Industry Coalition Plans To Develop Tools To Measure Ratings

Time Warner, Disney Media Networks, Viacom, Procter & Gamble, AT&T, CBS/Paramount, Discovery, NBC Universal, and several other media giants have announced the formation of the Coalition for Innovative Media Measurement (CIMM), which will attempt to develop new methods of gathering ratings. According to the Hollywood Reporter, “The group will initially fund a series of pilot studies conducted by independent measurement companies. One will seek to set a new standard for using cable and satellite set top-box data, and the other will explore new methods for cross-platform measurement. The CIMM is opening the doors for companies — including Nielsen — to submit proposals.” The CIMM says it does not intend to present itself as a rival to the Nielsen Company. Read more here.