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ASA Bans “Lookalike” Government Websites

The UK’s Advertising Standards Authority has banned several websites from operating after they deceived users into paying for government documents such as health cards, passports, and birth and death certificates. The websites, which used URLS that closely resembled official government URLS, charged fees for applications, whereas government websites do not, or did not include fees that government offices normally charge. More here from the Guardian.  Read the ASA’s rulings below.

ASA Adjudication on Europe EHIC Services Ltd

ASA Adjudication on TADServices Ltd

ASA Adjudication on UK Services & Support Ltd