Cardiff Bus Company Withdraws Ad Campaign After Complaints
New Adventure Travel, a Cardiff-based bus company, has abandoned its new advertising campaign after widespread complaints. The campaign included posters with the slogan “ride me all day for £3” above unclothed males and females; the posters were featured on buses on a new route in Cardiff. Said one blogger, “‘Ride me all day’ bus pisses everyone off on a rainy Cardiff Monday morning I was cycling down Cowbridge Road this morning, feeling very pleased with myself for not puking […].”
More here from the Guardian.