Facebook Now Facing Claims of Fraud In Lawsuit Over User Video Viewing Metrics
Some advertisers are suing Facebook over what they say is overestimation of user video viewing, which they say meant advertisers were more inclined to pay for video ads on Facebook than on other social media. Plaintiffs now allege that Facebook knew for at least a year before its announcement of the overestimation that its metrics were problematic. From the complaint: “Internal records recently produced in this litigation suggest…that Facebook’s action rises to the level of fraud….Facebook did not discover its mistake one month before its public announcement. Facebook engineers knew for over a year, and multiple advertisers had reported aberrant results caused by the miscalculation….Yet Facebook did nothing to stop its dissemination of false metrics.”
More here from the BBC, here from CNBC. here from Gizmodo.